Realizing an improved process or design in everyday objects and tasks either by accidental chance or by studying and documenting real world experience.

My name is Steph McGlenchy, and I’m a Graphic Designer. 

The last six years I’ve had this burning (I won’t use the word rage…) anger about how design, in particular communication design has become completely commodified, with a total fixation on the end point ‘the product’ 

Today there are countless websites that are only perpetuating this homogenised commodification of design. Where ‘the product’ is simply bought at a click of a finger. Like picking an apple off the tree. Design is no longer a service but a product ripe for purchase.

We have in reality a Creative Problem Identification problem. And this is where it can be turned around.

I’ll keep pursuing this concept here on this blog.